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Artisan boosts marketing efforts with new senior management appointment

Hedley Apperly appointed Vice President of Marketing

Sep 22, 2008 - 00:45 AM


Hedley joins Artisan Software Tools from Select Business Solutions, Inc. where he was employed as a Senior Vice President, primarily responsible for marketing and strategy within its software development tools business unit. Prior to Select, Hedley held technical, marketing and senior management positions with a range of banking, engineering, software and consulting organizations, including software tool vendors Select, Aonix and Princeton Softech.

In parallel with his professional endeavors, Hedley has gained undergraduate qualifications in Production and Manufacturing Engineering, a first class BSc in Business Computing and an MA in Strategic Marketing. As well as active membership in the British Computer Society, Chartered Institute of Marketing and the Institute of Directors, Hedley has found time to write. He co-authored Component Based Software Engineering; Putting the Pieces Together (1999, Addison-Wesley) and Service- and Component-based Development; Using the Select Perspective and UML (2002, Addison Wesley).

“We are delighted to welcome Hedley to the team,” said James B. Gambrell, President and CEO at Artisan Software Tools. “He brings extensive experience in strategic marketing and his operational management expertise will be invaluable to our business as we continue to strengthen our position in the software tools market.”

“I am extremely pleased to be joining Artisan Software Tools at such an exciting time in the company’s growth,” commented Hedley Apperly. “Artisan is a world-class specialist, providing first rate tools and professional services to companies of all sizes across varied market sectors. Artisan is seeing massive demand for Artisan Studio® and its Work as One™ solutions.”

Philip Howard, Research Director at industry analyst group Bloor Research, has utilized Hedley as the primary contact at a number of software modeling tool vendors over the last 12 years. He remarks: “As an established authority in the modeling and application lifecycle management tools markets, Hedley has been a noteworthy vendor spokesperson. He has been an innovator and thought leader, successfully widened product portfolios and delivered market leading software tools.”

With Hedley on board, Artisan will continue to extend its successful Work as One strategy for large and geographically dispersed development teams, providing software tools to systems and software engineers for the complete project lifecycle from conception to implementation.


About Atego:

Atego is a world leading software tools and professional services company, focused on helping organizations engineer complex, mission- and safety-critical systems and software. With today’s systems and software engineering projects continually growing in complexity, Atego Vantage collaborative design and development environment, Atego Perspective MB-PLE process and expert professional services enable abstraction, optimization and automation – dramatically increasing quality, security and productivity.


Media Contacts:

  • Atego
  • Beverley McFarlane, Marketing Manager
    Tel: +44 (0)1242 229 335. Email: .(JavaScript must be enabled to view this email address)

Atego, 701 Eagle Tower, Montpellier Drive, Cheltenham, GL50 1TA, UK
Tel: +44 (0) 1242 229 300
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This press release is available as a download in PDF Format